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Twitter IPO: three tech managers on the social media site's promise
by Sarah Miloudi on Sep 13, 2013 at 15:10
Following the announcement that Twitter had lodged its IPO plans with America's Securities and Exchange Commission (SEC), the Polar Capital Tech duo said that while investors may be overlooking the significant secular growth potential of a number of new names, they believe that Twitter is in a strong position.
'Facebook's significantly improved mobile monetisation last quarter is clearly helpful for investor sentiment towards the social media space,' said Evans, pointing out that Facebook's advertising revenues now represents 41% of its total.
'Twitter has an information advantage because it is the first to see most news and its proprietary algorithms can recognise trends and comments around the data. Combined with location, device and personal information, this has significant value in areas such as advertising, e-commerce, search and predictive analytics.'
Rogoff said that Twitter was symbolic of the big data movement currently sweeping the globe. Vast quantities of information can initially seem useless he said, but can end up being extremely valuable.
Rogoff (pictured) said: 'Just as new tools and open pit mining made it possible to extract value from low grade iron ore, so open-sourced tools pioneered by internet companies (such as Hadoop and NoSQL) are enabling value to be extracted from massive datasets of seemingly low-grade information such as tweets.'
Big data is a core theme running through the Polar Capital Global Technology fund and the Polar Capital Technology Trust. Rogoff added that companies' ability to process huge amounts of near-real time information could have significant implications for knowledge workers around the globe.
He said this is because emerging analytics tools have the power to improve decision making, leading to better judgement calls than relying on 'gut feeling' and theories surrounding probability alone.
Jeremy Gleeson, who runs the AXA Framlington Global Technology fund, said that it was too early to make a decision regarding Twitter's intention to float, but told Wealth Manager he was willing to do the due diligence to understand its $10 billion (around £6 billion) valuation and processes.
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