UBS fined £9.45m for failings in sale of AIG fund

Tracey McDermott, director of enforcement and financial crime, said in a statement: ‘Firms such as UBS should be under no illusion about the standards expected of them. UBS’s conduct fell far short of what its customers deserved and what the FSA requires. 

‘It failed to ensure it understood the product it was selling, failed to recommend it to the right customers and failed to take effective action in the financial crisis when the problems with the Fund came to the fore.’

She added: ‘We have made our expectations in relation to the wealth management industry clear. UBS has paid the price for its failures and we will continue to take strong action against firms who fail to do the right thing for their customers.’

UBS agreed to settle at an early stage entitling it to a 30% discount on its fine, which would otherwise have been £13.5 million.