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Wealth Manager: 'Flexibility will define winners’ says Sarasin PC boss
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by Danielle Levy on Aug 15, 2013 at 00:01
Sarasin & Partners’ head of private client investments Sam Jeffries clearly does not like to stand still.
An academic interest in investment initially attracted Jeffries to the industry. Twenty years on, he gives the impression that he is still fascinated by the evolution of investing, as the underlying dynamics of markets flip on the back of unprecedented macro-economic events.
‘The reason this job is still interesting after almost 20 years of doing it, is that there is always a full day’s worth of news on our Bloomberg screens every day.
‘The world never stops and regardless of the market environment you are in, whether it is a bull or bear market, there is always a market of stocks rather than a stock market. There are always interesting companies to look at and new investment ideas, whether it is the thematic investment process and our core equities or our third party fund managers,’ he says.
Fortunately, his philosophy is shared by Sarasin which appears to constantly evolve and evaluate its approach to investing, alongside the service it offers to clients. At the firm Jeffries enjoys a dual mandate, as head of its private client and third-party fund selection teams.
‘We are very privileged in the fund of funds business to be interviewing the best fund managers of their generation.
‘We engage with a lot of interesting and bright people, whether it is corporate management or fund management. That for me is very interesting. The other part of it, which is very important, is that we are sat in front of clients and have to justify our performance record to them,’ he said.
Underpinning the business is Sarasin’s global thematic investment approach, which is itself constantly evolving as market conditions change – demonstrated by its new investment theme ‘Going Glocal’ which seeks to tap into the rise of ‘onshoring’.
Jeffries is keen to highlight that having the flexibility to adapt against an ever-changing investment and regulatory backdrop should not be underestimated. The business currently manages around £13.2 billion in assets, run by a 78-strong team of investment professionals, with around £6.3 billion run on behalf of private clients and charities.
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